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Life and Death In The App Store

The first quarter of 2014 has been all about Flappy Bird so we decided to join the reskin/theme/clone party. Whatever the dirty word you want to use… Anyway I seen it as a opportunity to have some fun and to

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All Go!

It’s been a busy few weeks hence the blog has fallen behind. Firstly we’ve been having issues getting some of our new games to Apple to meet compliance with IDFA rules. Things are moving along again now. We hope to

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Difficult Decisions

It’s Friday, time to kick back for the weekend. Unlikely! We’re still busy trying to finish of Purgatory Mountain this week but it didn’t make it to the app store. We seen the opportunity to add a few more features

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Slap My Face Rick Davidson – Argh!

It’s been a tough week motivationally. Our game launch last week was very disappointing and we’re still in the process of finding the missing link in the marketing plan. In the meantime we’ve been re-psyching by watching Rick Davidson’s videos

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Swimming Through Treacle

Yes some weeks can be worse than others! Ask Grumpy Cat above. There doesn’t seem to have been much traction on new games this week. Earlier in the week we had a game rejected from the app store for poor

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Looking For A Miracle?

Miracle Studios reached out to developers back in Feb to work on some games based on an existing template they wished to license. We jumped on board to create Road To Rome together. Their video channel has a demo reel

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A New Season For Flappy Bird Or Not?

The Guardian has published an article about Flappy Birds return. Yes, it turns out New Season was yet another imposter! I’ll put my hands up! We’ve published four Flappy Bird clones now. We’re were please to see ‘Annoying Flappy Fly’

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Focusing Marketing Efforts on App Discovery

I love this graph taken from a blog post on ASO by Elaine Heney. That little graph from business intelligence really emphasises the two most important marketing factors, ASO and Social. Not everyone is a reader of online fanzines for

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Posted in Development Blog, Marketing

Game Development Minimum Viable Product

I came across the term Minimal Viable Product today while listening to a discussion between Austin Church and Ted Nash today (as part of Austin’s Excellent App Marketing Guide). It stuck home for me as the core idea I’ve been

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Emmy Jonassen Rocks!

After much delay marketing week has begun! There have been quotes said that marketing effort on any game should be 30-50% of total time and budget to ensure success. The week has started with finishing some research and preparing in

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